Privacy Policy
Last updated 18 July 2026
This policy describes exactly how DecisionsDecisions works. Where a feature described below isn't built yet, that's stated clearly. This policy will be reviewed and updated as the site develops.
No accounts, no tracking cookies
There is no registration, login, or user account system. The site does not use tracking cookies. Nothing about your use of the site is linked to an email address, a name, or any other personal identifier, because none of these are ever collected.
How a comparison session works
When you start a comparison, the site creates a session identifier and a participant identifier. These are used internally by the site to show you your own results, and are not stored as cookies. If you're using a directly shared link, these identifiers may appear as part of the page address; otherwise, they stay internal to the page and are never shown in your browser's address bar.
What's stored in your browser
The site stores one small piece of information in your browser's local storage: the name of the section of the page you were last viewing. This exists purely so that closing the comparison tool returns you to the right place on the page, rather than the top. It contains no personal data and cannot be used to identify you or link your visits together.
Text you enter
The text you type when comparing options is not altered, filtered, or sanitised in any way. This is a deliberate choice — changing what you've written would risk corrupting the comparison itself. Because of this, please avoid typing personal information, names, or anything identifying into the comparison tool. If you do, removing it is in your hands — see "Deleting your data" below.
Images you upload
When you upload an image, it's re-rendered through the browser before being processed. This strips hidden metadata that photos commonly contain, such as the location, device, and timestamp the photo was taken with. The visible content of the image itself is not altered.
Comparing from a web link (coming soon)
A feature to compare items by pasting in web links is planned but not yet working. How this will handle privacy has not yet been finalised, and this policy will be updated with full detail before that feature is switched on.
Deleting your data
You can delete your own comparison data immediately at any time using the "Delete my data" option on your results page. This removes only your own entry from that comparison — if others are sharing the same comparison with you, their data is unaffected. Separately, any comparison that hasn't been completed or deleted is automatically removed from our servers after 30 days, in line with the right to erasure under both the UK GDPR and the EU General Data Protection Regulation (Article 17 in each).
Special, time-limited comparisons
From time to time, the site runs "specials" — comparisons built around a specific, shared, time-limited topic (for example, a live sports season), where many people compare the same fixed set of options rather than entering their own. For these specials, individual answers are combined into a single, aggregated result, and your own individual entry is automatically and permanently deleted the moment it's been counted. Because nothing individual is kept, there's no "Delete my data" option shown on these pages — there is nothing left to delete once your comparisons are added to the aggregate.
No profiling
Because there are no accounts and no persistent tracking identifiers, your comparison entries cannot be linked together to build a profile of you as an individual, either now or retrospectively.
Future use of anonymised data
In future, fully anonymised, aggregated patterns from comparisons may be used to help build new decision templates for the site. This feature does not yet exist. When it's built, anything that could plausibly identify an individual will be automatically checked for and discarded rather than included — the default will always be to leave data out if there's any doubt, not to include it.
Standard web hosting logs
Like virtually all websites, the server that hosts this site automatically keeps standard access logs — recording things like your IP address, the page requested, the time, and your browser type. This is a normal function of the web hosting platform itself, not something built into the site's own code, and it is not used by us to track or profile visitors. These logs exist for hosting security and diagnostic purposes only.
Advertising
This site displays adverts served by Google AdSense. Google may use cookies or similar technologies as part of serving those adverts. This is governed by Google's own privacy practices, not by DecisionsDecisions directly. You can find more information on how Google uses data in the context of advertising at policies.google.com/technologies/partner-sites.
Questions
If you have any questions or concerns about anything described here, please get in touch.